The goal of this post is to help you understand various SEO techniques and lead you in the correct direction for designing and pursuing the right SEO strategies for your own business. You are going to dive into a technical but interesting world of SEO. SEO techniques or strategies can be broadly categorized into the following:
a. On-Site SEO
On-site SEO practices focus on building a search engine-friendly website and writing optimized content for it to get a better Google ranking. On-site is the basis of your website’s SEO. With no on-site optimization, off-site optimization is pointless.
b. Off-Site SEO.
Off-site SEO is related to creating links for your website or page on social media channels. It also takes into consideration the analytics so that you can decide what’s been effective and what is not being able to produce desired results, and using that information to keep improving your SEO efforts. So, we can say that it basically focuses social interaction and link building.
Let’s discuss both the categories in detail so that you can have a better idea about some of the most widely adopted SEO techniques that even large businesses have been pursuing in order to expand in the market by getting higher Google rankings and beating others.